1 THIS MARATHON

2 SOLVING THE PROBLEM

3 WHAT COMES NEXT

Iseman Design will continue to provide all consultation & strategy as well as pay for the annual website hosting free of cost.

Further engagement presented below, would be billed at a non-profit rate of $45 p/hr.

CURIOSITY + SPACE = ENGAGEMENT

People enjoy golf for a lot of reasons, but there is one thing that every good course has. SPACE. People love open spaces because it allows them to think, explore and live comfortably. The idea is to utilize the innate human desire for space and play it off another human instinct, to understand.

A simple, provocative tagline, presented with simple colors, bold letters and plenty of space.

Pairing the “Free Golf” with “Give Golf” will help to establish the context and purpose of the content. We want to dance on the line of seeming deceitful in order to peak curiosity and drive engagement.

The use of open space is huge in all of our visual media because the message will be curious enough and we don’t want to viewers to disengage. So leaving nothing else to think about besides the peculiar message and the call to action/web link.

THE SAMARITAN’S PURPOSE

We have an audience, but do they know their job?

Proposed Deliverables

  • Website SEO optimization through image, video and meta tags

  • Paid Digital Search Ads

  • Turn videos into a series and make that a blog in order to further the SEO. - Even if that is simply transcribing the accompanying video and posting as a blog, then sharing that blog directly to social media.

  • Utilize Social Media on the day of the marathon/leading up to and immediately after - Instagram Reels

  • Utilize current email list to grow the email list - Incentivize growth and sharing through prizes, representation at marathon.

  • Create new web/landing page for the marathon this year and include a countdown timer, the timer will help build anticipation, tension and motivate people - Where we will house videos, blogs and golfer story.

They brand the event so that every picture has a distinct brand of the event. It’s simple with the American flags, but we can pull off a similar look that will help brand the event and all of it’s content making it easier for people to remember.

Who are our samaritans and how can we communicate their purpose to them? It starts with identifying where we can grow, how we communicate to that demographic and finally what we say and show to them that converts them into samaritans for our cause.

Sponsor Kit - Hats, shirts, tees, towels, bag tags and even ball markers/challenge coins that can be given out. The goal is to create an army of ambassadors that are wearing and repping the provocative “FREE GOLF” all year around, everywhere they go.

Giveaways and promotional items like this don’t just give us additional promotion, but it provides tangible sponsorship opportunities. We can put nice round numbers to these products as well as include sponsor logos/shoutouts on the items, in social media and at the marathon. This gives us a nice, clean sales sheet that we can bring to potential sponsors and show them exactly what they’re sponsoring and where the money is going.

BUILD DESIRE

A big part of future growth will be increasing the amount of space we can sell to sponsors.

As this expands into multiple golf marathons and even multiple different athletic fundraisers we will want to establish as many ways of selling sponsorships as possible.

We will want to focus on “Experiential Marketing” which we already have going in the form of sponsors playing in the event, bringing people in and operating almost like a fundraising division. Being able to expand to different courses and locations will increase opportunity here. In the meantime though, we can turn the experience of sponsoring the marathon into something that lasts all year.

Here are some potential names and domains that I have come up with for the overall organization and the direction we wish to take it. The goal is to maintain the “fore” aspect as a means of tying into the core mission and startup of this charity.

PLAY FORE FREE

Final Thoughts

I think that it is going to be crucial moving forward that we generate far more content from the marathons. If it isn’t initially in the form of streaming then it needs to at least be in the form of high level photography and video that is posted live, during the marathons as well as hosted on the website afterwards and used heavily in future promotions.