• This is the main video, the one that helps to close the sales pitch, or even serves as the content that generates the lead.

    The video will mainly be graphical, with some voice overlay. We will focus on the software and how it works, but we will want to introduce your face/voice as a way to establish credibility/trust with the viewers.

    We will want to really bring out the personality behind this product. This was developed out of a need presented by an ever changing industry where compliance is mandatory and making it easy on the user is not.

    Establishing you as the real life people that are committed to staying ahead of the changes and not just a software product that may or may not be relevant in 2 years.

    We want to establish the products features, ease of use and effectiveness, while also communicating the forward thinking, reliability and experience of the people behind the product.

  • This is the nitty gritty content and serves the purpose of comforting that last stakeholder that really knows their stuff. This video also helps to sell to the smaller user that is looking to DIY the software. This extra content will comfort potential buyers and separate you from the competition.

  • Your product can be obscure to those that aren't actively searching for the solution to a problem that you have already figured out. This video will help promote your brand to those that don't yet know that they need your product. Additionally, this video is where we can focus on clips social media and your website. These clips will help drive SEO and boost your social media presence because they are more likely to be watched all the way through because of their short duration. Clips viewed all the way through will help boost your visibility and deliver you interested customers that can be served the longer, more technical videos directly, helping to close sales quicker and more effectively.

  • One of the real benefits of this project is the maturation of the Guru Importer brand. This is a great chance to set up a structure and system that makes future projects easier and the brand cohesive.

    Additional graphic content will need to be developed for this project and will be created in line with current brand standards and personality.

    New footage will surely need to be gathered for this project, which means clips that may not be used. All used and unused clips will be broken out onto a flash drive for easy use in the future.

    Along with video clips, we can grab some portraits/headshots and candid photography that will help the website, social media and any future promotional needs.

{Guru Importer Video}

Below are a couple of examples that help to demonstrate the direction I would like to take this project. We will be creating a much fuller video that includes more interview/audio, but visually I think that these videos communicate the vision that I have in mind.

Below is a proposed timeline for completing 2 videos that present the Guru Importer software. One video is meant to be a more technical approach while the other will serve a more wide-scale purpose as a way of helping prospective customers understand the value and capabilities of the product.

Additionally, I have included a handful of video projects that I have done in the past that demonstrate animation, videography, audio and design.

{timeline}

Week 1

Prep Cooking

Get any new footage, audio, graphic content and context that I need. I will develop and present the outline the project. Initial editing will begin.

Weeks 2-3

Computer Time

This is the ass in seat process. All video, photo and graphical content has been collected/shot/developed and video assembly begins. I will submit a rough draft for review. Edits/additions will be applied and a refined draft will be produced.

Week 4

Fine Tuning

Here is where I will present finished content for last look rounds of edits. I will make those edits and send for review and final approval.

Week 5

Finish/Next?

Project is complete and we are happy with everything. Now I will generate all of the clips and deliver organized bundle of content. All clips, full videos and graphic content will be organized and delivered on a flash drive and a digital transfer.

We can also discuss what comes next..

{Eaton Roofing}

Drone footage, animation and audio.

{Eaton Roofing}

A year in review video meant to highlight the massive amount of work completed, and the people behind the work.

{Bergkamp Construction}

A short video intended to be used for presentations in order to communicate the scale of Bergkamp Construction’s capabilities.

{Bright House}

Interview Audio, graphic design, animation, videography and footage submitted by the client all edited into cohesive piece.

{Headstart}

An example of animation and design work, which I anticipate will be a large portion of this project.

Pricing

Main Project (2 videos) - $2,500

  • $1,250 due at start of project. The remaining $1,250 will not be due until the completion of all deliverables.

  • Typically, the agency rate for video production is about $1,000 per finished minute, but I think I am comfortable doing this at about $350 per finished minute of video.

  • Planning on 3-5 minutes for the main video

  • Planning on 2-4 minutes for the nuts and bolts video

Marketing Video Update - $TBD

  • I have found that I can best serve my clients by outlining a retainer fee, either quarterly or annually.

  • This allows us to plan out all of the projects that we would like to achieve and then space out the payments over a span of months. In this case, it would be a front loaded agreement with a large amount of the hours put in during the first month or two, but we could space it out over 4 months. This allows for the main video project, the marketing video project and any other branding or advertising you would like to have done all to be done cohesively and without a huge upfront hit to the cash flow.

  • I would propose a 5 month $900 retainer, starting in August that runs through the end of the year. This would allow us to do the main product videos, a new marketing video, complete build out of the brand identity, website work, photography and even social media.

  • After the initial $4,500/5-month agreement we could re-evaluate where the company’s needs are promotionally and hit the pause button, rework a new agreement etc…

Chris,

I truly appreciate your time and consideration in engaging me and reading through my proposal. I hope it hits the nail on the head and gets you excited about the future.

Next, I’d love to hop on a call or we can meet again in person to discuss in more detail the timeline and hash out any questions you have.

Thank you,
Alex Iseman